Intellectual Property Essentials book cover

A practical guide to protecting your ideas and creations

This comprehensive book covers the fundamentals of trademarks, copyrights, patents, and trade secrets. Written in an easy-to-understand style, this guide is perfect for entrepreneurs, creators, and anyone who wants to protect their IP.

  • Save money on legal fees
  • Protect yourself from copycats
  • Avoid common IP mistakes
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WHAT THIS GUIDE WILL DO FOR YOU

This book contains dozens of practical principles that will enable you to exploit the power of intellectual property. After reading it, you will be able to take concrete actions to protect your own IP, or avoid others' IP—while potentially saving yourself thousands of dollars in attorneys' fees.

This guide will help you . . .

    • Plan an IP strategy
    • Distinguish your branding
    • Weigh the costs and benefits of registering your trademark
    • Understand how long your IP rights last
    • File a trademark application
    • Search the USPTO database to secure a unique brand
    • Respond to common rejections by the US Trademark Office
    • Mark your branding with the correct trademark symbols
    • Gain an edge in trademark infringement disputes
    • Understand what you're entitled to recover in a trademark infringement lawsuit
    • Respond to accusations of trademark infringement
    • Understand the role of AI in copyright
    • Understand the rights you have with a copyright
    • Determine whether your works are copyrightable
    • Weigh the costs and benefits of registering your copyright
    • File a copyright application
    • Mark your works correctly with the copyright symbol
    • Identify copyright infringers
    • Use the DMCA takedown process
    • Master fair use
    • Capture the maximum amount of damages in a copyright dispute
    • Respond to accusations of copyright infringement
    • Bring your own copyright lawsuits in a cheaper, faster way
    • Understand the different types of patents and patent applications
    • Understand when an invention is patentable
    • Learn the requirements to get a patent by the US Patent Office
    • File a patent application
    • Decipher the parts of a patent
    • Identify what is prior art to your invention
    • Search for and look up patents
    • Draft a patent specification and claims
    • Understand the costs to get a patent
    • Take the right steps when you find a patent infringer
    • Avoid infringing others' patents
    • Identify what can be protected as a trade secret
    • Take steps to protect trade secrets
    • Identify what you should do if someone steals your trade secret
    • Understand what you're entitled to recover in trade secret theft
    • Respond to accusations of trade secret theft

PLUS, 11 pages of customizable templates you can use for cease-and-desist letters, DMCA takedowns, and more!

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Your purchase includes free copies of all future revisions!

This book covers...

Trademarks

A trademark is anything that distinguishes the source of your goods or services in the marketplace. It can be a word, phrase, logo, or even a scent or color.

Trademarks are a key part of protecting a brand. Our guide explains what makes a strong trademark, how to register it with the US Patent and Trademark Office, practical information on how to deal with infringers, and more!

Copyrights

A copyright is a protection given to original works of authorship that are fixed in a tangible medium, like a book, sound recording, or movie.

Anyone who creates for a living must take advantage of copyright. Our guide is perfect for the creator who wants to learn what can be protected, how to protect it, practical tips for stopping copycats, and more!

Patents

A patent is a limited monopoly given to the inventor of a new, useful, and non-obvious invention or discovery.

Patents are a must-have for inventors. Use our guide to learn the key elements of a patent, the basics for drafting a patent, what a patent allows you to do, and more!

Trade secrets

A trade secret is information that is valuable because it is secret, and where the owner has taken steps to keep it a secret.

Businesses who have valuable secret recipes, customer lists, computer code, or other confidential information need to learn how to protect them. Our guide covers what you need to do to keep your trade secret protected, tips for what to do if someone steals your trade secret, and more!

Choose between the comprehensive 140-page guide, covering these four major types of IP, or select a focused guide tailored to your specific needs, empowering you to make informed decisions and maximize the potential of your IP.

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What People Are Saying

It's incredibly well thought out and is written in a way that is easy to understand, even for someone with no prior knowledge on the subject.

- Allen K., M.D.

I would highly recommend this for anybody who doesn't want to deal with attorneys or is even at all interested in learning how or what parts of their intellectual property of their business they can protect.

- Daniel E., small business owner

The book is super helpful for both practitioners and lay people who want to know more about IP. Each topic is discussed thoroughly and at an appropriate level.

- Patrick P., Esq.

This is a very informative IP handbook for any entrepreneur or individual who wants to protect his/her idea or product in the competitive market.

- Isaac A., Esq.

About the Author

Michael Eshaghian is a registered patent attorney and has been practicing intellectual property law for nearly a decade. After graduating cum laude from UCLA with a B.S. in mechanical engineering, Michael got his law degree from the University of Texas School of Law, where he graduated with honors.

Michael began his legal career at Kirkland & Ellis LLP, a top 10 international law firm, focusing on patent litigation. He represented clients ranging from individuals to Fortune 500 companies such as Cisco, Medtronic, and Intel in U.S. District Courts, the Patent Trial and Appeal Board, and the International Trade Commission. He then transitioned to a boutique IP firm where he expanded his practice to copyright, trademark, and trade secret matters and managed an array of litigations, including Circuit Court appeals.

After realizing that his passion was in working with his clients on a more personal level, he began his own law firm, Mesh IP Law, PC, to help companies make smart decisions about intellectual property. His practice includes prosecuting patent and trademark applications, counseling clients on IP strategy, drafting and negotiating IP agreements, and more.

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